Creative Touch Fundraising
How Our Mind Works

Creative touch fundraising makes extensive use of the powers of persuasion. Understanding how our minds work is an important part of understanding how these powers of persuasion can help you persuade people.

Everything that we experience in our lives, mentally, emotionally, spiritually and physically is the unfolding of what is happening in our mind. Scientists are constantly discovering more and more about the workings of the human mind. We know that it functions on electro-magnetic pulses that are able to reproduce, all of the feelings, thoughts, sensations, sights, sounds and stimuli from the outside world. This is where your understanding of creative touch fundraising starts.

Consider the power of sight. Its not your eyes that create the images that you picture in your head. The eyes only transmit light patterns to your brain. Its your brain that decodes these and displays them as a picture in your mind.

Creative touch fundraising is concerned with with two areas of the mind, namely the conscious and the sub-conscious. Everybody is familiar with the conscious mind as thats where you do all your thinking. Many people have also heard about the sub-conscious mind but are not clear as to what role it actually plays in our thinking.

The conscious mind is where we do all of our thinking. Its information comes through the five senses: hearing, seeing, tasting, smelling and feeling. The senses can deceive us and are therefore somewhat unreliable.

The conscious mind is objective and rational. It is where our will-power resides. It filters all the data that it comes across and only permits, that what it perceives to be the truth, to reach and be stored in the subconscious mind. Quite often what we perceive as being the truth and the actual truth are two radically different things. Creative touch fundraising makes use of these "perceived truths" through the powers of persuasion.

Take for example when we look at the horizon, it appears that the sky and the earth are touching when in fact we know that they are not. When you look at a jumbo jet high in the sky it appears to be going quite slowly when in fact it is traveling at over 500 mph. You may be saying, "Ok, big deal, we know these things so how can they affect us?" Creative touch fundraising will show you how.

We may be fully aware of the unreliability of the examples above, but there are many more equally unreliable "perceived truths" that we are not aware of. These have been programmed into our subconscious mind mainly due to influences such as our parents, teachers, government, and society.

Beliefs such as, "Beautiful people have all the advantages and are happy as a result", "The doctor knows whats best for you", or "Everybody else is doing it so it must be right". We have been programmed since our early childhood to accept these types of things as "the truth". There are many of these "perceived truths" that we just take for granted without even being consciously aware that we are doing it.

The key to creative touch fundraising is persuading people. In turn the key to persuading people is knowing, which of these "perceived truths", exist in the minds of the vast majority of people.

The sub-conscious mind doesnt think in the way that we understand what thought is, it just does. In other words it simply reacts to the situation in a way that is consistent with past behaviors in similar situations. It experiences the situation and produces its "learned" behavior. To override this behavior of the sub-conscious mind, your conscious mind would have to make a conscious effort and much of the time it doesnt do that.

Once the sub-conscious mind has locked in a belief, your conscious mind typically just "creates" its reality around it. The sub-conscious mind simply directs the body to act and its force is usually very strong and hard to change. This has profound implications with respect to your ability to persuade people. This type of knowledge of human behavior is what makes creative touch fundraising so powerful.

How does the sub-conscious come into possession of this "learned behavior?" Anything you picture vividly in your conscious mind, with repetition and emotion, will be imprinted on your sub-conscious. Repetition alone is enough to eventually cause this imprinting, but the process will happen much quicker when the conscious thoughts are accompanied by emotion.

During this imprinting process, your sub-conscious doesnt argue with your conscious mind. It just accepts what it is given as your truth. This applies to both the good and the bad.

Think of the sub-conscious as a great big library of tapes. These tapes are played only when the sub-conscious deems it necessary. The necessity arises at various times, such as in situations: when were under pressure; when the conscious mind has either wandered off or it doesnt want to have to think. This happens more often than you might think and is known as "shortcut thinking". In all of these situations the sub-conscious makes the rapid-fire choices and rarely chooses between two options.

These tapes were typically (but not always) wired in to behavior at a fairly young age. And those same tapes continue to run into adulthood. They are patterns that are very difficult to see (because youre not conscious of them) and more difficult to break free from. The fact is that once these learned behaviors are imprinted on a persons sub-conscious mind they almost never change during a person's life.

Have you ever driven a few miles in your car and suddenly realized that you have no conscious recollection of part of the journey? Often when we are driving a car, we are thinking about something else other than driving and the road ahead. Im pretty sure all drivers will have experienced this at some time or another.

The remarkable thing here is that we always stay on the road (well almost always!). While our conscious mind wanders off, our sub-conscious mind provides an autopilot feature that is designed to ensure our survival. It functions like the automatic pilot of an airplane. If the auto-pilot is set to go east, you can manually override the controls and go north. But as soon as you let go, the automatic pilot, which has been programmed to go east, will control the plane, and you will fly east. In other words the sub-conscious plays the tape that enables us to drive without giving any conscious thought as to how to do it.

There are many examples of situations where the sub-conscious takes over because it would be too difficult for the conscious mind to work quickly enough, to get done what we need to do. Take the great musician. She plays without much conscious thought of what she has to do to the instrument in order for it to produce the correct notes. She has spent many years programming the correct movements into her sub-conscious so that they are released when she needs them. She doesnt have to consciously think of pressing each key. She wouldnt have had time.

Incidentally, when I used the word "she" for the first time in above paragraph, it probably took you a little by surprise? What happened was that your conscious mind deferred to the sub-conscious for a shortcut, and as a result of a tape being played, you were probably expecting the gender to be male. Obviously not everyone would be expecting male, but a large proportion would be, as our sub-conscious minds have been programmed that way. Im sure most females reading this would agree that the world is still very much male-biased. Creative touch fundraising deals with many of these pre-programmed responses.

When the sub-conscious mind sees something different to what it is familiar with, it generates a bad feeling within us because to do what is familiar is safe. Its a survival mechanism. So when the conscious mind thinks, "Id love to buy that car", your unconscious mind gives you many reasons why you shouldnt change (because it doesnt like change)!

Remember the first time you thought about asking someone out on a date? The thought was easy enough to create because that person was attractive and very desirable to you. The potential reward of a date should have been enough to motivate you to go ahead and ask right away?

However, your sub-conscious probably interjected raising the fear of rejection because it has learned that rejection is not a very comfortable feeling. Everyone experiences lots of rejections from very early on in their early lives. Each time you experience that feeling there is most likely negative emotion attached to it and therefore its not long before the subconscious accepts it and stores the message, that rejection is not good.

Thereafter your sub-conscious tries its best to make you avoid situations where you could encounter rejection. This behavior of the sub-conscious is important in creative touch fundraising.

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