Most community organizations have some sort of public facilities such as playing fields, technology suites, community centers etc. These facilities are perfect for you to display sponsorship banners. You display a banner for a sponsor in return for a yearly amount, e.g. we have banners for 46 sponsors around our football field at $100 a time. These banners normally cost from $100-$150 to make so perhaps you will need to charge $150 the first year.
Dont be tempted to take on the cost of the banner yourself as an incentive because it makes the decision for the sponsor not to renew, much easier. Never forget that you are in fundraising to make money for your organization and if youve spread your message people will be willing to support you.
When youre selling to a business its likely that youll need to go to their office to meet with them. Work out which local businesses your organization spends money with each year and be sure to target them especially. Ensure that they know what benefits you bring to the table for their business and the local community.
Quite often the fact that your community organization is popular in the local community will be enough, especially if they have a retail business. Supporting your organization will reflect well on them within the community (for only $100-$200 per year). Always build on the back of your successes (either the organization itself or any of its people).
As I say, there are many sponsorship opportunities. You can also get sponsorship for individual events where you put the name of the business in a program or on a cheap poster that only stays up for the event. Weve had businesses sponsor holes on golf days, races at the night-at-the-races and even the bouncy castle at our open day (incidentally, that was a childrens furniture retailer, just in case you were wondering). As a sports club weve got sponsors for our teams playing kits and the scoreboard.
You can even get sponsorship for each page of your annual calendar! Use your imagination for your own context because once youve built up the affinity with your community, anything is possible. Add this one to your list of fundraising ideas!